E-COMMERCE PRODUCT PAGE REDESIGN
Designed a complete UX/UI redesign for the VibraSphere Electric Massage Ball product page to improve usability, strengthen product storytelling, and create a more engaging shopping experience. The project focused on simplifying complex information, enhancing visual hierarchy, and guiding users toward confident purchase decisions.
OVERVIEW
Client: Maji Sports
Industry: Fitness & Recovery
Project Type: E-commerce Product Experience
Role: UX/UI Design, Information Architecture, Content Strategy, Visual Design
Responsible for the end-to-end product page redesign, including UX/UI design, information architecture, content strategy, copywriting, and visual storytelling.
Scope:
- User Experience (UX)
- User Interface Design (UI)
- Information Architecture
- Responsive Design
- Product Storytelling
- Design System
THE CHALLENGE
The original product page contained all the necessary information but relied heavily on text, making it difficult for users to quickly understand the product's value. The redesign focused on improving information hierarchy, visual communication, and the overall shopping experience.
01. Limited Product Storytelling
The page introduced the product but didn't communicate its value through visual narratives or real-world use cases.
02. Dense Information Layout
Features, benefits, and specifications were presented as long blocks of text, making the page difficult to scan.
03. Poor Information Hierarchy
Product information lacked clear sections, forcing users to process everything sequentially.
04. Missed Visual Communication
Important features and technical details were described with text instead of illustrations, icons, or comparison graphics.
05. Limited Engagement Below the Fold
After the purchase section, the page became largely text-based with very few interactive or visual elements.
06. Conventional E-commerce Layout
The layout followed a standard product page structure but lacked the premium presentation expected for a flagship product.
THE REDESIGN
A redesigned product page that combines intuitive navigation, compelling storytelling, and a visually engaging interface to enhance the overall shopping experience.
Enhanced Product Navigation
The redesigned product hero introduces persistent section navigation, improved purchase controls, and a clearer information hierarchy, allowing users to explore the page and purchase with fewer interruptions.
Interactive Product Storytelling
Interactive content encourages users to explore key product features through engaging visuals, making complex information easier to understand.
**A sticky navigation bar keeps key sections and the Add to Cart action accessible throughout the browsing experience, reducing unnecessary scrolling and supporting faster purchasing.
Feature Deep Dive
Selecting a feature reveals additional information in a focused overlay, allowing users to explore product details without disrupting the browsing experience.
Key Benefits
Three core value propositions are presented in a concise, scannable format, helping users quickly understand the product's primary advantages.
'What's Behind the Design' Section
EAn embedded product video showcases the design, construction, and functionality through an engaging visual experience.
Product Comparison
A side-by-side comparison enables users to quickly evaluate product options and choose the one that best meets their needs.
FINAL PRODUCT EXPERIENCE
The redesigned product page brings together intuitive navigation, interactive storytelling, and clear product information to create a more engaging and user-focused shopping experience.