MAJI SPORTS
Building One Visual Language Across a Growing Brand's Every Channel
A multi-year design partnership spanning e-commerce, packaging, print, and marketing — all built to feel like one brand, not five separate teams.
ENGAGEMENT OVERVIEW
Client: Maji Sports
Role: Design Consultant
Engagement: Ongoing
Industry: Fitness & Wellness
Deliverables: Website Experience, Amazon A+, Product Listings, Packaging, Print Media, Email Campaigns, Digital Advertising, Marketing Collateral, Infographics
THE CHALLENGE
ENHANCED PRODUCT CONTENT
Designed visual product content that combined feature storytelling, lifestyle imagery, and clear information design to help customers quickly understand product benefits and make informed purchasing decisions.
Product Storytelling
Lifestyle-driven visuals highlighting product benefits through real-world usage.
Feature Visualization
Clear visual explanations of key product features and functionality.
Product Information Design
Organized specifications and product details into intuitive visual layouts.
Product Usage Visualization
Exercise illustrations, movement guides, application examples, and use-case graphics.
WEBSITE PROMOTIONAL ASSETS
Designed promotional website banners, creatives that supported marketing campaigns & seasonal offers.
EDUCATIONAL INFOGRAPHICS
Designed promotional email campaigns featuring product education, lifestyle storytelling, and conversion-focused messaging.
EMAIL MARKETING
Designed promotional email campaigns featuring product education, lifestyle storytelling, and conversion-focused messaging.
GOOGLE DISPLAY ADVERTISING
Designed responsive Google Display Ads across multiple standard formats, ensuring consistent branding, messaging, and campaign performance across desktop and mobile placements.
